There is a difference between what we think will happen and how things pan out. Until only a few years ago, physical keyboards on mobiles were so much a part of our culture that even Microsoft’s CEO Steve Ballmer failed to realize that touch screen smartphones were the next big thing. Although smartphones have become ubiquitous now, how many people could foresee in 2007 that iPhones and Android phones were going to take the world by storm. Fast forward seven years, app stores rule today. Can their dominance last?
Smartphones are smart because they can be programmed to do virtually anything. There are more than a million apps available for iPhones. Theoretically, it means that you can do a million tasks through your tiny Apple device — even your work. It ought to be a good news for enterprises but data suggests otherwise. Few companies and fewer enterprises are capitalizing on the power of mobile application development; and the reasons are many.
Apple has promised to beef up the security of its iCloud after a group of hackers leaked several photos of Hollywood celebrities online. However, its promises have failed to placate many critics — especially in the corporate world who have, if anything, become more wary of mobile apps that need to dig into their corporate data to function. HTML5 offers a solution.
Web-based programs are different from native apps that are to be found in app stores. They run from your browser and enterprises can choose to make them as secure as they want. Although many enterprises are using cloud apps, they do not seem to have caught with the popularity of native apps; and for a good reason. Web-based apps are slow. They are slower than native apps. While enterprises can ratch up security by switching to cloud apps, they pay a price in terms of speed. There is a void.
Zorbis has been working with enterprises for several years. Looking at the current situation — where apps are many but the enterprises using them are few — it thinks that the future of enterprise mobile application development lies in hybrid apps: programs that combine the flexibility and security of corporate cloud with the power of native apps.