11 Biggest Content Marketing Trends to Look for in 2023 (UPDATED LIST)

As the world evolves, so does the way we consume information. In 2023, the content marketing landscape will look vastly different from what it was in the past. Here's a list of some trends to incorporate into your content marketing strategy to stay ahead of the curve.

1. Personalized Content

Personalization has been a buzzword for a while, but in 2023, it will take on a whole new meaning. User-generated content is a great way to get your message out there. You can use user-generated content for marketing, customer service, and more. But when it comes to business, you want to focus on creating high-quality user-generated content that drives engagement.

2. Interactive Content

Interactive content has been around for a few years, but it will be more important than ever in 2023. Brands will need to create interactive content that engages and entertains their audience. From interactive infographics to immersive quizzes, the possibilities are endless.

Interactive content helps drive engagement with customers. By making your content interactive, you can create a better user experience for anyone that visits your website. Interactive content also helps stand out from the competition because it engages people with different backgrounds and interests.

3. Voice Search Optimization

With the rise of smart speakers and virtual assistants, voice search optimization will become critical for businesses. Brands will need to create content that is optimized for voice search queries and focuses on long-tail keywords.

Voice search allows consumers to interact with brands on their terms. Voice search optimization helps brands stand out from the crowd by tailoring their content delivery and ad strategy to meet the needs of consumers searching for them through voice.

4. Video Marketing

Video will continue to dominate the content marketing landscape in 2023. Businesses must create high-quality video content on platforms like TikTok and Instagram Reels that tell their brand story and engages their audience.

Live videos are a great way to engage with your audience. They're also ideal for promoting events, giving prizes, and more. They can promote your brand or products, which makes them an essential part of your content marketing strategy.

5. Augmented Reality

Augmented reality will become a mainstream marketing tool in 2023. Brands will use AR to create interactive experiences that allow customers to visualize their products in the real world.

Augmented reality is a form of computer-generated graphics that superimpose a virtual image onto a user's real-world view. It can be used in many ways, including gaming and advertising.

Soon, augmented reality will allow companies to show their customers how their products work in real life. For example, you can use an AR app to see how your new car might look on the road or better understand how the features of your favorite product work.

6. Influencer Marketing

In the past few years, influencer marketing has become a popular way to promote your brand and reach your target audience. Influencer marketing gets a lot of traction for increasing sales and generating leads online.

Influencers have large followings on social media platforms like Instagram, TikTok, and YouTube. These influencers can share their opinions about a particular product or service and convince their followers to purchase it.

Influencer marketing will continue to be a powerful way for businesses to reach their target audience in 2023. Brands can identify the right influencers and create authentic partnerships that align with their brand values.

7. Micro-Moments

In 2023, consumers will continue to expect instant gratification. Brands should create content that meets their customers' needs in micro-moments, whether they're looking for information or making a purchase.

Micro-moments are the smallest possible ways to get someone to take action, such as purchasing the product or signing up for a free trial. The goal is to create a context in which an individual feels comfortable and confident enough to engage with your content.

8. Podcasts

Podcasts are a great way to get your message in front of a wide audience, whether you want to grow your audience or sell more products.

Podcasts will continue to be a growing trend in 2023. Brands must create high-quality podcasts that provide value to their audience and align with their brand messaging. Also, company executives can guest on other podcasts to further promote the business.

9. Interactive Emails

Interactive emails are the latest trend in content marketing. These emails have interactive content such as videos, infographics, quizzes, and games.

Email marketing will continue to be a powerful tool in 2023, but businesses must create interactive emails that engage their audience. From interactive graphics to gamification, emails will need to be more than just static messages.

10. Sustainability

Sustainability has become a high priority to consumers belonging to Generation Z. Brands will need to create content that showcases their commitment to sustainability and communicates their brand values.

It's not just about being green; it's about ensuring your business is committed to sustainability. This means having a plan that ensures your company is making progress toward its goals daily — and taking steps to reduce its impact on the environment along the way.

11. User-Generated Content

User-generated content is one of the most powerful ways to engage with your audience, especially if you have a niche audience that wants to interact with each other. It's also a great way to get their feedback about your product or service. User-generated content can include social media posts, reviews on sites like Yelp and Google, and unboxing videos.

Many companies have already started incorporating user-generated content into their marketing strategies because users love seeing what others think about their products and services!


The world is changing, and so are the needs of content marketers. Businesses must be adaptable and responsive to their customers' needs. As we look to the future, these eleven trends will be critical for businesses to incorporate into their content marketing strategy. By staying ahead of the curve and embracing the latest technologies and trends, brands can create engaging and memorable customer experiences and drive business growth.

If companies want to create an innovative digital marketing strategy for 2023 and beyond, they should use the services of a digital marketing company. Zorbis is a leading digital marketing company that has served businesses of all sizes and industries since 2003. To learn more about Zorbis' digital marketing services, contact us to schedule a meeting with a team of experts.

Posted By Silvia Smith
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