The internet is a vast place, and you need to go beyond the basics if you want to stand out from the crowd. If you want your site to rank well in search results, it helps if it looks good and provides useful information.
But how do you get those rankings? You can’t just create a website and hope for the best; there are plenty of other factors at play when determining which sites appear at the top of Google’s search results. Those factors include everything from whether or not your site passes Google’s quality guidelines (which can also depend on time spent online) all the way down to whether or not people actually click on your links. Fortunately, there are plenty of things that can help optimize your website so that it rises above its competitors and makes its way into Google’s search engine results page (SERP), such as:
Create compelling and useful content
Content is the most important asset you have, and it shouldn’t be ignored. Your content should be useful, unique, well-researched, and well-written. The last thing you want to do is miss the mark on any of these aspects of your website or blog because that can cost you dearly in terms of traffic and ranking positions on Google Search Engine Results Pages (SERPs). If you don’t have proper quality content on your site or blog, then there isn’t much point in trying to rank high in search engines like Google at all!
You need quality content if you want people visiting your website and social media accounts.
Develop a mobile-friendly website
Customers are increasingly accessing the internet on their smartphones and tablets, so you should be too! The top search engines have made this a priority for ranking sites higher in their rankings; Google suggests that you make sure your site loads quickly, is easy to navigate and is readable by mobile devices. To do this, use responsive web design (RWD) as much as possible when designing your site’s layout and templates. You can even add RWD elements like parallax scrolling or video backgrounds to increase engagement with visitors while they look at content on their devices rather than having it blocked off by large blocks of text or images, which could cause confusion if it moves too quickly out of view when scrolling down an article page. Using these tools also helps visitors stay on your website longer.
Use long-tail keywords
Long-tail keywords are more specific and easier to rank for than their main keyword. They’re also less competitive and can help you reach the top of search results. Here are some examples:
• “best dog training collar”
• “dog training collar reviews”
• “baxter the boxer puppy training collar”
Maintain a keyword-targeted website architecture
• Maintain a keyword-targeted website architecture.
• Use Google’s keyword research tools to help you understand what people are searching for in your industry and where they’re looking when they find your site.
• Create a keyword-targeted website architecture, which consists of subdomains for each relevant topic or phrase that you want to rank for. For example: if you sell shoes online and want them featured on page one of Google searches related to “shoes.”
Establish a visual hierarchy on your website with HTML header tags
Headers are primarily used to structure a webpage and tell Google what is most important on the page. They can also be used to tell search engines how to display content, but this is not their only purpose.
When you use header tags, you are establishing a visual hierarchy on your website. This helps Google determine how it should rank your pages for certain keywords or phrases (and even if it should display them at all).
Optimize your images with the correct format, name, and alt text
You should be optimizing your images with the correct format, name and alt text.
Alt text is important for SEO because it describes what a user will see when they hover over an image in their browser. The alt text should be descriptive but not too long. It can include keywords related to the image like “waterfall” or “mountain stream” so that people who search for these things will know where you got them from and how to get more information about them (if they are interested). If possible try not only include all relevant keywords within your alt tag but also try using synonyms as well! This will help search engines understand what kind of content these keywords represent better than just one word alone would do.”
Make your internal linking clear, useful, and SEO-friendly
Internal linking is one of the most important elements to a successful SEO strategy. It helps Google understand your website, which in turn can help you rank for keywords that you want to be ranked for.
Internal links should be clear and easy to find in your site, as well as useful for users. Internal links are not just text links; they should include anchor text (the phrase used when linking). The anchor text tells search engines what keywords they should use when crawling through pages on websites like yours so that they can find other pages with relevant information about those keywords on their own search results pages (SERPs).
If you follow these guidelines, you can help Google understand your website well enough to provide high rankings in search results. You should now have a clear picture of the basics of how to make your website SEO-friendly. Remember, it’s not just about keywords and links! You need to create great content that people want to read, and you must use visual hierarchy principles in order for Google to understand what is important on your site.
To learn more about SEO practices, you can visit us to set up a meeting with a team of experts.