Web design is a constantly changing field. Trends come and go, they mature and grow obsolete. If you want to be on top of your game then you need to stay up-to-date with those trends. You can read about those trends as much as you want, but the truth is that nothing beats experience. Experience is what will really show you the right way to go. This is why it's often a lot better to learn from those that have more experience than you do – so, instead of going out and trying to figure everything out on your own, why not learn from others?
In this article we'll be looking at the best web design trends for 2022. We'll take a look at some of the more important and influential factors that should help you stay relevant in this ever-changing field and we'll show you 7 researched tips that will guarantee your success.
#1 Background Images Aren't Gone, They've Evolved
You may have noticed that background images are becoming less and less popular (at least in the context of minimalist web design). Even though they're not dead yet, you will probably never see them used very often. However, this doesn't mean that they won't make any appearances. Instead of having larger images, background patterns will start to thrive.
It's true that there are many ways you can use to make your website stand out and this is just one of them. By using small, low-quality patterns instead of large high-resolution images will help you to reduce loading times significantly. Remember not to overdo it though – these days it's all about balance. Using too much of these patterns won't do you any good, so don't get carried away.
#2 Load lightning-quick
Partly thanks to the introduction of Google Fiber, speeds are only going to increase in the future. You can already see that current average page load times are quite fast compared to just a few years ago. However, this is going to get a whole lot faster in the future and you need to be prepared for that.
The average page load time in 2022 may be just milliseconds. You can get a head start on your competition by ensuring that your website loads lightning quick right now. Don't bother with complicated solutions, use simple, clean code. If you have a lot of images on your website, compress them before uploading. If you don't know how to do that, there are many free online services that can help you with it.
#3 No More Scrolling
Remember when scrolling used to be something reserved for mobile devices? Those days are long gone now and scrolling is quickly becoming the norm. It's not that uncommon for visitors to ignore anything that isn't immediately visible on their first scroll through your web page. This means you need to put just as much effort into what they see when they do scroll, as you did into designing your header and getting rid of all the background images.
#4 The Mobile-First Trend is Here to Stay
You don't need us to tell you the significance of mobile devices. In fact, most people who browse the internet through a phone do so more often than they do on their computers. This is why it's essential for you to optimize your website for mobile visitors. You can no longer afford to have a mobile-unfriendly website.
#5 Flat Design is the "In" Thing
Flat design has been around for quite some time now and it's not going anywhere. In fact, it may very well be the dominant design trend in 2022. Flat design can help you to reduce loading times even further by ensuring that your website doesn't include any unnecessary graphics (and using small background patterns instead of large images is part of this, too).
#6 Less is More
Less emphasis on large graphics and more emphasis on interactivity. Experiment with different types of animations that will keep your visitors engaged and help you to draw their focus towards important elements. Remember – less is more, so don't go overboard with fancy effects unless you want your website to look tacky.
#7 Less Text
If you've got a ton of text on your website, you need to cut it down. Today's web-users are more interested in quick information than complex articles that require three or four readings before they can even start understanding what they're about. Make sure that all of the content on your web page is easily skimmable. This will help you to get rid of unnecessary text while still making sure that all of the important information is included on your website.
While there are many potential changes that can be expected for 2022, these are just some of the most noteworthy ones. It's essential for you to keep up with the times because your competition isn't going to sit back and let you steal all their clients. If you want to stay ahead of the curve, you need a professional web development firm on your side. Make sure to check out what they have to offer for this year and beyond – it can make a huge difference!
If you want more detailed information on website design, contact Zorbis today and we will be more than happy to help you build an online business that can contribute positively to your financial growth!