MONDAY,
DECEMBER 08, 2025
In 2026, a strong online presence alone will not be enough for B2C retailers. Customers now expect a connected buying experience across websites, apps, social media, in-store interactions, and even customer support chats. According to Harvard Business Review, 73% of consumers use multiple channels during their purchase journey (HBR, 2024). This shift makes omnichannel eCommerce more than a trend—it has become a business necessity. For brands in retail, fashion, electronics, lifestyle, FMCG, home décor, and other B2C categories, a unified omnichannel retail strategy ensures consistent engagement, better product discovery, and higher conversion rates. Whether a customer starts browsing on mobile, continues on desktop, and finalizes the purchase at your store, every touchpoint must feel connected.
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