MONDAY,
JANUARY 19, 2026
For many B2B organizations, the sales process encounters its most persistent friction at the quoting stage. Manual pricing, inconsistent discounting, approval bottlenecks, and disconnected systems often delay responses, frustrate customers, and can cost opportunities. With competitive pressures rising and buyers expecting quick, personalized proposals, businesses can no longer afford inefficiencies in their Configure-Price-Quote (CPQ) processes. Salesforce CPQ is built to solve these challenges by automating complex quoting and pricing tasks, saving time and enabling sales teams to close deals faster and more reliably. Configuring products and pricing accurately is foundational to winning business, especially when offers include bundles, tiered discounts, or recurring services. According to industry reports, automation is cited by nearly 40% of organizations as the top rationale for adopting CPQ platforms, due to improvements like faster quote times and reduced errors.
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