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TUESDAY, DECEMBER 30, 2025

PWA in Action: How Retailers Are Using Progressive Web Apps to Boost Sales

Mobile has become the primary channel for retail discovery, browsing, and repeat engagement. According to Statista, mobile commerce accounts for over 60% of global eCommerce traffic, yet mobile conversion rates still lag behind desktop experiences. For business owners, this gap directly impacts revenue, customer retention, and brand loyalty. Many retailers struggle with slow mobile websites, high bounce rates, and low native app adoption. Customers expect fast, seamless, and reliable digital experiences—especially during peak shopping moments. This is where Progressive Web Apps (PWAs) are gaining strong traction among retail brands.
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