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FRIDAY, AUGUST 22, 2025

How AI Enhances eCommerce Personalization for Better Conversions

Personalized shopping experiences are now expected rather than optional. Shoppers want brands that understand their preferences and anticipate their needs. AI has made this possible—helping businesses offer tailored product suggestions, personalized messaging, and more intuitive search experiences. Recent research shows AI-driven personalization can increase conversion rates, average order value, and customer loyalty significantly. In this blog, we’ll examine how AI makes personalization work in eCommerce, highlight its benefits, address challenges, and explain how Zorbis helps companies deliver highly relevant customer experiences with AI.
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FRIDAY, FEBRUARY 23, 2024

Top Reasons Why Your E-commerce Site is Not Converting (+How to Fix It)

Did you know that the average e-commerce conversion rate is as low as 2% - 3%? This means that approximately 97% – 98% of visitors to an e-commerce site leave without purchasing anything. This amount is extremely high and it shows that there are some big issues that cause customers to abandon instead of converting. This post will focus on some of the biggest reasons your e-commerce site might not convert visitors into buyers. It will also provide practical advice on how to identify and solve these conversion rate killers. Enhancing your website for better conversions can translate into huge sales and revenue increases.
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