A succesfuly managed eCommerce website is the source of increases in online revenues. The traditional retail business, on the other hand, is struggling with falling sales figures that are affecting even large companies like Wal-Mart or Best Buy.
Nowadays it is important to offer customers more than just a product they find in any corner shop. They search for quality products and services and try to find the best price. However, it is not easy to be found in the overcrowded Internet and only a proper eCommerce website design helps you manage your business and win your customers.
When it comes to top eCommerce website design solutions, we have put together five elements that every successful online store should include:
1. Mobile optimization.
It is more important than ever to provide mobile users with a version of your website that is designed especially for smartphones and tablets such as the iPhone or iPad. For this reason, HTML5 has become very popular and it can create wonderful solutions that will be compatible with all modern browsers and mobile devices. The same goes for search engine optimization (SEO) and it is crucial to apply the newest, most efficient SEO techniques in order to get high rankings in Google or other search engines.
2. Social media integration.
Every day we spend more time on social networks such as Facebook, Twitter, Instagram and Pinterest and you can take advantage of this trend by integrating your eCommerce website with such networks. Your target customers will be thrilled to share their purchases on these sites and your brand awareness will increase accordingly. However, you need to make sure that all shared content is relevant and of high quality in order to maintain a good reputation.
3. Encryption and security.
Online shoppers rely on several factors when deciding where they should shop. One of them is the site's credibility, which means that you need to provide safe payment procedures and avoid any security threats. For this reason, SSL encryption has become a must because it guarantees safety for each transaction made on your website. Also, if possible, use an SSL connection for your entire website so that all data transferred between you and your customers is completely secure.
4. Easy to use shopping cart options.
If you want to increase conversions on your eCommerce website, it is crucial that the entire payment process goes smoothly and swiftly for every customer who visits it. This means that you need to include easy access to all features of your online store because this will encourage visitors to stay on your website and buy your products or services.
5. User-friendly interface.
Finally, the most important element of an eCommerce website is to integrate a user-friendly interface that will be easy for customers to use when shopping online. It should also include advanced search options in order to provide them with all the necessary information they need for making their purchasing decisions. Your website visitors should be able to find all the information they want without having to contact your company directly.
If you want more detailed information on eCommerce website design, contact Zorbis today and we will be more than happy to help you build an online business that can contribute positively to your financial growth!