2013 was the year when America finally decided in favor of digital media. It was the year when, for the first time in history, Americans spent more time on their mobiles and computers than in front of television. These numbers aren’t a surprise. For anyone involved in enterprise internet marketing solutions, the writing had been on the wall for many years. It wasn’t a question of “if” but “when.”
Now that digital media has overtaken TV as people’s favorite past time, it’s time for enterprise web solutions providers to take notice and tweak their internet marketing strategies to reflect this new reality. Many large businesses have already been doing this.
Seven out of 10 senior enterprise marketers plan to spend 10 percent more on digital marketing in 2015. Many of them think that their internet marketing budgets will keep on rising for at least five more years.
Ads shown alongside organic results in Google, Bing, and Yahoo consume a lion’s share of marketing budget, content creation comes second. This year, marketers think, it’ll be mobile that will eat up bulk of their budget increase. Decision makers and CEOs also expect to spend more on content marketing, display ads, email marketing, and SEO.
It’s high time for enterprise web solutions providers to turn their attention to mobile because Americans are spending more time with their smartphones than ever. Research from a marketing company shows that people in the U.S. spend 23 percent more time on their phones in 2014 than in 2013. Enterprises can’t afford to miss this opportunity.
Content marketing is an effective internet marketing solution, next only to advertising on mobile. It can be used to increase sales, brand awareness, and retain consumers. Seven out of 10 B2B marketers created more content in 2014 than in 2013 and they plan to increase it further in 2015.
2014 is about to end. 2015 is around the corner. It’s time to analyze what strategies worked and what didn’t this year and plan budgets for more effective internet marketing in 2015 — when mobile and content are going to be even more vital to successful online marketing.