Augmented reality is one of the top trends in mobile application development. In augmented reality mobile apps, users view images through their smartphones’ cameras Augmented reality has been used heavily in gaming and retail but is starting to see use in other industries like construction, healthcare, and education. Some of the top benefits of using augmented reality in 2022 and beyond include aiding in buying decisions, creating unique customer experiences, and providing training and research.
Benefits of Augmented Reality
One of the main benefits of using augmented reality mobile apps is that they can be used to aid customers’ buying decisions. For example, furniture stores can create mobile apps that allow customers to view how a piece of furniture looks in their homes before making buying decisions. The augmented reality technology takes factors such as lighting and shadows into account while placing the images in the camera overlay. Makeup stores have also created apps that enable customers to try on makeup virtually through their smartphone cameras. By making their decisions ahead of time, customers are less likely to make returns when augmented reality apps influence their buying decisions. Companies specializing in selling equipment to construction and manufacturing companies can also use augmented reality to demonstrate how they would look and work in these spaces. By demonstrating the equipment, these companies can close sales deals more quickly. When companies adopt the use of augmented reality to help customers make buying decisions, they can increase their levels of customer satisfaction and retention.
Companies should also use augmented reality because it can help create unique user experiences. In addition to allowing customers to view products before buying, retail companies can create pop-up experiences that customers can interact with through an augmented reality app. Retailers can also showcase new products through virtual boutiques that can be accessed by scanning QR codes. Companies in the B2B space can also create these types of experiences at trade shows. The data from these user experiences can then be used to generate insights to help further improve the company.
Augmented reality can also be utilized in other industries to perform research and train staff members. Augmented reality has seen an increase of use in the medical field. In this case, researchers can use augmented reality technology to view the effects of medication. Augmented reality can also be used to teach medical students how to perform surgeries and other procedures. Another way augmented reality can be used in B2B spaces is to be used to train workers. For example, construction and oil and gas companies can use augmented reality to safely train workers on proper procedures by placing them in simulated environments.
Potential Downsides of Augmented Reality
However, there are several reasons why companies may hesitate to adopt the use of augmented reality. One of these reasons is the privacy and security concerns that the technology poses. Some users may be concerned about the fact that the company has access to recordings of their surroundings. To ease concerns about this issue, companies that create augmented reality apps should put statements in their apps that they won’t violate users’ privacy. Overall, the benefits of using augmented reality apps outweigh any potential downsides.
Augmented reality has exploded in popularity over the past few years. Companies of all sizes and industries have started to adopt the use of augmented reality to help them sell their products. Zorbis is a software company that helps companies develop their apps. For more information on how the Zorbis team can help companies with their apps, visit us to schedule an appointment.