Let’s start with an honest admission: if you run a business online and you do not have a massive number of regular visitors, you are doomed. So traffic is important. No second thoughts.
But how do you convince people to come to your blog or site instead of a billion other websites that slosh around on the internet?
Here is Zorbis’ one-word answer: empathy.
Yes, empathize with your readers.
- Try to be in their shoes.
- Do not be pushy.
- Do not be an aggressive salesperson whom customers dread.
- Do not try to sell them your products and services the moment they land on your page.
- Build a relationship with them.
- Let trust blossom.
And in time, they will turn into your ultra-loyal customers.
The key to a productive relationship is: trust. When your visitors trust you as an authentic source of information they will share your content with their friends on Facebook, followers on Twitter, and contacts on LinkedIn. Trust has always been an essential component of Zorbis’ online marketing mantra. Now Google supports us.
A few months ago Google overhauled its search algorithm. Now it focuses on more social media. In other words, the more people you have sharing your content on social media websites, the higher ranking you can expect on your targeted keywords.
And isn’t it why you clicked on this blog in the first place? To know the secret to bring more traffic to your blog.
In case you get the wrong impression, Zorbis includes empathy in its plans to improve traffic. It is not the only weapon in the arsenal. In fact it is used with several other strategies for effective and quick results.
To learn how Zoribs can help you improve traffic at your enterprise-level website or blog, contact us at firstname.lastname@example.org.