Search engine optimization (SEO) is one of the most important things companies can do to improve their website traffic. SEO involves implementing keywords into web content to make it show up in search engine results. While there are several ways that businesses can improve their SEO strategy, video marketing is one strategy that is often overlooked. Over the past decade, video-sharing platforms like YouTube and TikTok have become powerful marketing tools. Furthermore, Google shows video thumbnails in 26% of search results. In this blog post, we will explain how companies can implement video marketing in their SEO strategies to increase their organic traffic.
What is SEO Video Marketing?
SEO video marketing is the process of creating video content that is optimized for search engine rankings. 85% of marketers use video to help them boost their SEO. Creating videos for SEO can help drive potential customers to the company website. The video content is also more likely to appear in Google searches if it is properly optimized for SEO. Video content can also help SEO since some people are more likely to watch a YouTube video than read an article or blog post.
What to Consider When Creating Video SEO Content
One of the main ways that companies can implement video content into their SEO strategies is by utilizing keywords and tags. Keywords are optimized in the video and can be found by using tools like Google Keyword Planner. Examples of keywords include “how to make spaghetti.” These keywords can be used in the video’s title and description. If the company is targeting a specific demographic, like a profession, the marketing team can use certain keywords that are relevant to that profession. Tags help users find the videos they are looking for and help algorithms differentiate between content and context. The tags go in the metadata section. However, marketing teams should not use irrelevant tags to spam the algorithm since the video will then be penalized by Google.
Also, when creating video content to optimize SEO, companies must choose a relevant thumbnail for the video. The thumbnail can give an indication of what the video is going to be about before a viewer clicks on it. Videos will receive 30% more pay rates if a person is in the thumbnail. Customized thumbnails also bring in more engagement than videos with stock photos as their thumbnails.
Marketing teams should also consider the video’s transcripts when creating video content for SEO. Search engine bots and spiders include transcriptions in the crawling process. Therefore, marketing teams should include relevant keywords in the video’s transcript. Transcripts also make the video content more accessible since hard-of-hearing viewers can read the transcript instead of watching the video.
Marketing teams should also consider embedding the video content on the company’s website. SEO improves the longer people spend on the website. The time spent watching a video factors into SEO and sends positive signals to spiders and search engines. Since many people share videos they watch online, embedding the video on the website will lead more people to the site, further increasing the company’s SEO.
How Companies Can Create Video SEO Content
Video content can be created by an in-house marketing team or by hiring an SEO company. All that a company needs to create video content is a camera and a place to record. Once the content has been uploaded, it can be promoted through the organization’s social media profiles. An SEO company can help the business if they do not have high-quality recording equipment. The SEO company can also work with the client to help them develop strategies and create meaningful content. Before deciding on an SEO company, managers should read reviews and testimonials to help them make their decision.
Wrapping It Up
Video content is a great way for companies to increase their SEO strategy. Some things that companies should consider when creating video SEO content include utilizing keywords and tags, choosing relevant thumbnails, creating video transcripts, and embedding the video on the company’s website. Businesses can either create video content for SEO on their own or hire the services of an SEO agency.
If businesses want to hire an efficient SEO company, they should hire Zorbis. Zorbis is a top-rated SEO agency that has served clients of all sizes and industries. In addition to SEO services, Zorbis provides companies with web and app design, PPC (pay-per-click) services, and digital marketing services. To learn more about Zorbis’ SEO services, visit us to schedule a meeting with a team of experts.