Search Engine Marketing Trends to Follow in 2022
Looking to make your search engine marketing strategies stay ahead of the game? In the present day, search engine marketers are looking to capitalize on the latest trends in order to make sure they’re getting their clients the best results. To help you stay up-to-date with what is happening today and predict where the future of SEO might be headed over the next few years, we have created a list of eight relevant search engine marketing trends that are important to follow in 2022.
So, what are these trends? Read on…
#1: Voice Search Will Continue to Grow
Voice search has become big in the past few years. The number of searches conducted using voice platforms is increasing every day, and it’s no wonder why when you think about how convenient they are to use.
Not only will voice search continue to grow in popularity, but we can expect more and more people using it over time. As a result, the algorithms of major engines like Google will be adjusted accordingly so that they correctly handle queries made through voice platforms.
#2: Video Will be Important for SEO
Video is an incredibly popular method of communication, and it’s only going to become more so as time goes on. It seems like almost everyone has a video camera in their pocket these days thanks to smartphones, which means that the demand for content will continue to grow over time. As such, we can expect video to be a prominent aspect of SEO strategies as time goes on.
In fact, it’s been said that those who use video in their search engine marketing efforts will receive double the number of clicks from organic results compared to those without videos.
#3: The Difference Between Mobile and Desktop Will Not Be as Big
Currently, it is true that mobile search results are often different from those found on desktops. However, this will become less of the case in time as things like page speed and load times continue to improve for users around the world.
As a result, we can expect desktop and mobile search results to become more similar as time goes on.
#4: Paid Search Will Continue to be Popular
Paid search has been a major part of SEO strategies for many years now, and it shows no signs of slowing down. In fact, paid search ads have continued to grow in popularity throughout the past few years as they offer companies a way to take control over their online presence.
#5: The Use of Artificial Intelligence (AI) Will Increase
As technology continues to evolve, we can expect AI to become more and more common in the search engine marketing industry. In fact, many major engines like Google have already begun using this type of technology on their SERPs today!
Trends in search engine marketing are constantly evolving, and it can be difficult to keep up. That’s why we hope that the trends mentioned above will help you stay ahead of the game when it comes to your SEO strategies in 2022!