Many people use search engines like Google to answer questions they have. Visibility in search engine results pages can cause increases in traffic for company websites. Approximately 93% of all web traffic comes from search engines. Therefore, businesses of all sizes and industries need to be knowledgeable about SEM (search engine marketing) practices. SEM services combine organic and paid search results to help increase search engine visibility. SEM can include YouTube ads, mobile app ads, and Google Ad campaigns. This blog post will detail some of the top benefits of utilizing SEM services.
Benefits of SEM Services
There are several benefits to using SEM practices to increase website traffic and conversions. These benefits will be explained in more detail below:
1. Increases Web Traffic
One of the main benefits of using SEM services is that they help increase web traffic. When companies utilize SEM services, they can increase the chances of their content appearing at the top of search engine results pages. People are more likely to visit a website if it appears at the top of search engine results. The more people that visit a website, the more its SEO (search engine optimization) ranking will improve. Marketing teams can also target specific demographics through optimized ads. Ads created through SEM practices can also increase the number of leads that come to the site via landing pages.
2. Increases Brand Awareness
SEM services can help increase brand awareness. When consumers search for relevant keywords, the search engines will show articles and videos related to these keywords. Companies can take advantage of this by creating high-quality content. When viewers share the articles or videos, it will increase the company’s brand awareness. Also, a company is more likely to be seen when it appears at the top of search engine results.
3. Target Ideal Audiences
Companies that use SEM services can easily target their ideal demographics. For example, if a business wants to target younger audiences, the marketing team can perform keyword research to create ads that target keywords these younger audiences are searching for. The marketing team can also target keywords based on various interests.
4. Target Ads Based on Location
When businesses utilize SEM services, they can easily create targeted ads for potential customers nearby. Therefore, businesses can connect with people in their area and make them into lasting customers. Another reason businesses should create targeted ads based on location is that many people will look up phrases such as “restaurants near me” when they want to find local businesses. Therefore, brick-and-mortar stores can increase their foot traffic when they use SEM in their marketing strategies.
5. Helps Reach Customers Via Mobile
Another benefit of SEM services is that they can help companies reach customers via mobile. Reaching customers via mobile is important because approximately 60% of all web traffic comes from mobile devices. One way that businesses can reach customers via mobile is to create ads that will appear in different mobile apps. Businesses can also reach customers via mobile by making Google and Bing ads compatible with mobile devices.
6. It Is Consistent
Another benefit of SEM is that it is consistent. As long as the marketing team continues to run ads, new leads will consistently come to the company’s website. This level of consistency can help the marketing team improve their ad campaigns.
SEM is one of the best ways that companies can increase their reach. Some of the main benefits of using SEM services include increasing web traffic, increasing brand awareness, targeting ideal demographics, targeting ads based on location, reaching customers via mobile ads, and always remaining consistent. Businesses can create an SEM strategy either through an in-house marketing team or by hiring an SEO and SMM agency.
Zorbis is one of the best SEO and SMM agencies in the USA. Zorbis has served companies of all sizes and industries in areas like SEO, SEM, social media management, web design, and app design. For more information on Zorbis’ SEM services, visit us to schedule a meeting with a team of experts.