The amount of time spent on phones has increased dramatically. In 2021, 89 percent of mobile internet time was spent on apps making businesses target mobile apps to attract clients. Mobile app development trends are making waves in 2022, including 5G technology, wearable technology, augmented and virtual reality, blockchain, beacon technology, and cross-platform app development. Let’s find out more about these exciting trends!
5G was introduced in 2016 and has seen increased use since. Now, 5G is the standard for smartphone networks. Companies should consider 5G during their mobile application development since many other technologies run faster on 5G networks and can provide more seamless connections.
Wearable technology refers to an electronic device that users can wear on their bodies. Some prominent examples of wearable technologies are the Fitbit and the Apple Watch. As we move further into the digital age, more companies are developing wearable technology with a corresponding mobile app to enhance users’ experiences so that they can manage their profiles. Gaming companies have developed wearable technology to enhance players’ in-game experiences. Healthcare companies have created wearable technology that can measure blood pressure and body temperature information. If something is out of the ordinary, the device will alert the users’ medical clinic.
Augmented and Virtual Reality
Augmented reality overlays virtual images over a user’s view of the real world through the device’s camera. Virtual reality uses wearable technology like headsets to allow users to interact with a computer-generated space. Companies can utilize augmented reality and virtual reality in their app strategy by integrating them with their products and creating personalized experiences. For example, retail companies have created apps that use augmented reality so users can see how products like makeup or furniture look before they make a buying decision. Oil and gas companies can use virtual reality to demonstrate proper safety procedures to workers. Companies can also develop VR apps to hold meetings and trade shows with employees and customers worldwide.
Many consumers worry about data security and privacy when using apps. However, this is not a concern with blockchain technology. Blockchain technologies allow app developers to create decentralized databases, so a single service provider does not have access to all of the app users’ data. When companies use blockchain, customers can have peace of mind that their private information is safe. B2B companies can use blockchain apps to view and manage their supply chains. The blockchain powers most assets in the cryptocurrency industry, which can further increase flexibility across various sectors.
Beacon technology refers to wireless transmitters that send signals to nearby smart devices using Bluetooth. The most common way that beacon technology is used is when customers use their phones in a retail store. Beacons observe information such as the products customers looked at and if they are comparing prices to those of other stores. Managers can then use this transmitted information to suggest products to customers and create online marketing campaigns.
Cross-Platform App Development
Cross-platform app development enables developers to develop apps that can work across various platforms without changing the code each time. As people often use multiple devices, it would be beneficial for them to have apps that can function on all of them. For example, professionals that use a Mac computer and an Android phone should have the same functionality for an app regardless of being downloaded from the Apple App Store or the Google Play store. By using cross-platform apps in the workforce, companies can increase their productivity while allowing remote employees and freelancers more flexibility in how they work.
Companies can increase their customer base by jumping on board some of the highlighted trends in this article. Mobile app development can help companies of all sizes and industries attract and retain more customers.
Zorbis is a website and app development company that has assisted businesses of all sizes and industries in creating impactful web strategies since 2003. To find out more about how Zorbis can help organizations create impactful mobile apps, visit us to schedule a meeting with a team of experts.