The e-commerce industry is evolving at a rapid pace. As online shoppers continue to grow in numbers, the e-commerce market has become an attractive investment opportunity for companies with significant growth potential.
There are always changes in the market, and it is important to be aware of the latest trends. Taking advantage of these trends can help your e-commerce business be more profitable.
Here are seven e-commerce trends you should keep an eye on as a business owner:
Personalization is a key trend in e-commerce. Marketers can perform personalization with artificial intelligence, machine learning, and data analysis to personalize the experience your shoppers have when they visit your site. Personalized content is more engaging and helps you build trust with your customers.
Personalization can be done in many ways:
• User-tailored recommendations based on past behavior or browsing history (e.g., “you like red shoes? Here's another pair that might appeal to you”)
• Customizing product pages for each visitor (e.g., adding/removing items from the cart).
Messaging is more important than ever in eCommerce. It's the key to making a good first impression with customers, which can help you improve your brand and sell more products.
There are many ways to use messaging to communicate with your customers:
• You can use it to personalize the customer experience by sending them relevant content based on their interests or previous purchases. For example, if someone has recently bought a pair of running shoes from you, then send them an email about upcoming races near where they live—this will make them feel like part of a community instead of just another transaction between two businesses.
• You can also use messaging as part of an overall marketing strategy that includes social media posts and ads on other sites like Google AdWords. These types of campaigns are less efficient because they require more labor hours per month than traditional digital advertising. However, they're still effective at driving awareness among potential new customers who aren't already familiar with what kind of products exist within each niche category, such as clothing brands selling business casual clothes.
Artificial intelligence (AI) is a set of technologies that enables machines to perform tasks that usually require human intelligence. The goal of AI is to create systems that intelligently adapt to new situations and problems rather than being programmed with specific rules.
AI can be used for e-commerce in many ways, such as customer service chatbots and search engine optimization. An AI system learns from your actions and behavior, then uses this knowledge to predict what you might do next. It also increases your chances of success by predicting which products you’ll buy next based on previous purchases or browsing history (for example: if I bought this product twice before).
Video is a great way to tell a story and show customers how to use your product or service.
For example, if you're selling handmade jewelry and want to showcase its quality, give a short tutorial on how to make it yourself. If people need help understanding your brand in order for them to trust it (and buy from you), then include customer testimonials in the video as well.
Mobile-friendly sites are more important than ever. The rise in mobile usage has led to a sharp increase in the number of people accessing e-commerce sites from their smartphones and tablets. Consumers are looking for easier ways to shop, so they’re turning to mobile-friendly websites.
Mobile users are often frustrated by the lack of functionality on traditional desktop web browsers, so it’s no surprise they would want something better when shopping online. When you consider how many people use their phones as their primary method of accessing the internet every day (upwards of 200 million), you can see how important this trend really is!
Cryptocurrency and blockchain technology
Blockchain technology is increasingly being used in the e-commerce industry. Blockchain technology is a decentralized ledger that stores information about transactions, allowing the transfer of value without unnecessary fees or intermediaries.
Blockchain applications can be used to store:
• Data such as images, videos, and files
• Financial records (such as transaction history)
• Property titles (e.g., real estate records)
What are some benefits of blockchain technology? The creation of cryptocurrency has allowed people all over the world to transact with each other without having to rely on traditional banks or other financial institutions for their needs. This opens up new opportunities for businesses that have traditionally been restricted by outdated systems, making it difficult for them to thrive or even survive in this new era where consumers demand faster delivery times than ever!
Augmented Reality (AR)
Augmented reality (AR) is the next big thing in e-commerce, and it’s already here. Augmented reality (AR) is a technology that uses computer vision to superimpose virtual objects into the real world through mobile devices. In essence, it allows you to see your product in a new way, which can increase sales by up to 80 percent.
AR is an interactive experience of a real-world environment where the objects that reside in the real world are "augmented" by computer-generated perceptual information. AR can be experienced with devices such as smart glasses or head-mounted displays and can incorporate elements from local reality into its digital counterpart.
The future of the e-commerce industry is bright. The industry has seen many new trends and technologies come to life over the past few years, and it's only going to continue to grow in the coming years. We hope this post has given you some ideas for your own business or website.
If you still need help with creating a strategy for your e-commerce website, contact Zorbis! We are a digital marketing firm specializing in web design, mobile app design, and content marketing. We have delivered successful websites and applications to companies of all sizes. To learn more, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.