In 2023, influencer marketing will likely continue to be a popular digital marketing solution for companies across many industries. Influencers use their presence on social media platforms such as Instagram, TikTok, YouTube, and even LinkedIn to promote products across various industries, including fashion, beauty, food, and gaming. Businesses can partner with these influences to increase their own engagement and sales. Influencer marketing is estimated to have a market size of $21.1 billion in 2023, so it is more important than ever for businesses to use the power of influencers as a digital marketing tool. Let's learn about some of the top influencer marketing trends for 2023.
Top 6 Influencer Marketing Trends for 2023
1. Instagram and TikTok are Still the Top Platforms
Instagram and TikTok are among the most popular social media platforms for younger consumers. The 25-34 demographic uses Instagram the most often, while TikTok is favored among the 13-24 age group. Both platforms are great ways to leverage influencer marketing to build relationships and engage with current and potential customers for B2C (business-to-consumer) companies. B2B (business-to-business) companies can also use Instagram and TikTok influencers to engage with customers.
2. Leverage Micro-Influencers
In the past, businesses would enter relationships with influencers with large social media followings. However, many businesses have shifted to using micro-influencers. Micro-influencers typically have 10,000 to 100,000 followers. Even though micro-influencers do not have as many followers as macro-influencers or celebrity influencers, their followers are typically more engaged and interact with their posts more. Also, it costs less money for companies to hire micro-influencers to promote their products and services. Companies in certain industries can form partnerships with micro-influencers in certain niches, such as fashion or gaming, to promote their products or services on their posts.
3. Video Content is King
According to a study from Social Insider, 50% of consumers want to see more video content from brands and marketers. Many consumers spend a lot of time watching short-form video content on platforms such as Instagram and TikTok. Video content is also gaining popularity on other platforms, such as LinkedIn. Companies can help extend their reach and engagement via well-done video content by forming relationships with influencers.
4. More Partnerships and Collaborations
Over the next few years, more influencers are expected to form long-term relationships with businesses instead of working with them for a short period of time. These longer partnerships can lead to collaborations, particularly for retail and e-commerce companies. These long-term partnerships and collaborations can increase sales and customer loyalty.
5. The Rise of Influencer-Generated Content
Creating content is what influencers do best, so companies should take advantage of influencer-generated content. Influencer-generated content is seen as more organic and authentic than company-created content, especially on platforms favored by younger consumers, such as TikTok. Also, influencer-generated content can produce more backlinks to the company's website. Examples of influencer-generated content include product reviews, how-to tutorials, and guest posts on the company's blog.
6. Use Employees as Influencers
Companies can also leverage their employees as influencers. For example, employees can be featured in social media posts talking about their experiences working for the company. Another way that employees can be used as influencers is that workers who influence on the side can post about the company's products or services to their followers.
How To Choose an Influencer for Your Brand
Now let's discuss the steps companies should take to find influencers to work with. Employees should start by browsing social media platforms to find influencers specializing in the company's industry or niche. Employees can also use Google to determine which influencers the company should work with. Then, the company should contact influencers to see if they are interested in forming a partnership. Before sending an email or direct message, the company should like and comment on the influencer's post so the correspondence doesn't come out of the blue. After that, an arrangement should be worked out to determine how the influencer will be paid and to see if the company's goals align with those of the influencer.
Wrapping It Up
Influencers can help companies of all sizes and industries promote their products and services. Influencer marketing is typically seen as more organic than some traditional marketing methods. Businesses that need help with digital marketing strategies, including influencer marketing, should contact Zorbis! We are a digital marketing company in the USA that has provided internet marketing services to organizations of all sizes and industries. Our digital marketing solutions include content creation, social media marketing, email marketing, and online reputation management. In addition to digital marketing solutions, we specialize in mobile app and website design. To learn more about how we can help you with your digital marketing strategy, contact us today to schedule a free consultation!