Consumers are increasingly spending more time consuming video-based content. Therefore, many brands have adopted the use of video-based marketing. These videos can include YouTube videos, Instagram reels, and TikToks. In this blog post, we will discuss the benefits of companies investing in digital marketing strategies in 2023 and beyond. These benefits include building trust and credibility, keeping consumers engaged, appealing to mobile users, boosting conversion rates, improving SEO, and making it easier to share the content with others. Let's go over these benefits in more detail.
Overview of the Benefits of Video Marketing
1. Builds Trust and Credibility
One of the main benefits of video marketing strategies is that they can help build the brand's credibility and increase consumers' trust. Videos can increase trust and credibility by connecting with the viewer and creating a brand personality. The marketing team can create informative videos explaining the benefits of the company's products or services. This aspect is important because 90% of consumers say that watching product videos helps them decide whether to purchase a product.
2. Keeps Consumers Engaged
Businesses should also invest in video marketing strategies because they keep consumers engaged. Consumers are interested in watching videos to learn more about a product or service. If a video is embedded on a company's website, consumers will stay on the website longer so they can finish watching the video. Also, if an email's subject line mentions a video inside, it can increase open rates and decrease unsubscribe rates. People will want to continue engaging with the brand if the company continually produces interesting and informative videos. Also, video-based content on platforms such as Facebook, Instagram, LinkedIn, and Twitter gets more engagement than regular posts.
3. Appeals to Mobile Users
Another benefit of video marketing is that it appeals to mobile users. According to a study, 77% of internet users watch videos using a phone or tablet. TikTok and Instagram Reels appeal directly to mobile users. Companies should optimize their video content for mobile since more people than ever are choosing to surf the web via mobile devices instead of desktops.
4. Boosts Conversion Rates
Another benefit of video marketing is that it can help boost a company's conversion rates. Watching a presentation of a product or service in a video can be more influential than reading an article or infographic. In fact, a recent study by HubSpot revealed that including videos on landing pages can increase conversion rates by 80%.
5. Improves SEO
Companies should also invest in video marketing strategies because they can help improve SEO (search engine optimization). SEO is improved the longer customers stay on the web page since websites that use video content rank higher in search engine results. Search engines favor content that consumers find engaging. When companies create video content, some of the top search results for their company will be their YouTube and TikTok accounts. Also, searching for certain keywords will pull up YouTube videos on the first page of search results.
Furthermore, YouTube is the second largest search engine behind Google. Companies can get more customers by frequently posting on their YouTube channels and including website links in the video descriptions. Embedding videos into websites also increases the number of linking domains.
6. Encourages Social Sharing
Another benefit of using video marketing strategies is that it encourages social sharing. According to a study from Small Business Trends, social video generates 1,200% more shares than text and images. Many consumers will share videos they find interesting on their social media accounts. Therefore, more people will learn about the company's products or services and decide to try them out for themselves.
Things to Keep in Mind Before Creating a Video Marketing Strategy
However, video marketing has some potential downsides that companies should be aware of. One of these potential downsides is that it takes longer to plan and produce videos than it does other types of marketing content. However, this issue can be resolved by hiring an internet marketing services company to assist in the video's planning and production. This way, the company's staff can focus on other tasks. Some managers might also worry that the company doesn't have enough money to produce high-quality videos. However, any company can create TikToks or Instagram reels with a smartphone.
Wrapping It Up
Video marketing is a digital marketing tool that companies of all sizes and industries should use. Videos on TikTok, YouTube, Instagram, and other platforms can be a great way to inform consumers about the company's products or services. The benefits of using video marketing include building trust and credibility, keeping customers engaged, appealing to mobile users, boosting conversion rates, improving SEO, and encouraging social sharing with others. Businesses can create a video marketing strategy either through an in-house marketing team or by hiring a local internet marketing services company.
Zorbis is an internet marketing services company that has provided digital marketing solutions to companies since 2003. In addition to video marketing services, Zorbis also provides social media marketing, email marketing, SEO, and PPC campaigns. For more information on Zorbis, visit us to schedule a meeting with a team of expert.