Zorbis has been helping enterprises develop and implement successful ecommerce marketing strategies for many years. During this period it has experimented with both tried-and-tested and new techniques to bring results to its clients. This blog offers an overview of Zorbis’ five methods that can turbo-charge your ecommerce marketing in 2014:
Email Marketing isn’t Dead
Marketing gurus have been announcing the death of email marketing for many years now. Don’t listen to them. The likes of Amazon, Microsoft, and Apple still invest in email marketing which says much more about the health of selling over email than half-baked views of any marketing pundit. Email marketing is alive and kicking, and if it’s implement correctly the benefits are instantaneous and ROI is substantial.
Search Engine Optimization (SEO) Counts
The purpose of SEO is to make it easier for Google, Bing, and other search engines to understand and index your website with the aim of making improving its visibility. Site structure and white hat SEO techniques are a few methods to increase the number of potential clients coming to your website through a search engine.
Pay-per-click (PPC) Rocks
PPC can be frustrating for enterprise ecommerce marketing because it takes effort to create online ads and measure their efficacy. It isn’t cheap either. But all this effort and money that you may invest in a PPC campaign can be worth it if you are careful. In 2014, PPC remains an effective short-term marketing strategy.
Content is King
“Content is king” has become such a cliche that it’s become hard to stand this hackneyed phrase one more time. Yet Zorbis has put it in the list of five most important ecommerce marketing strategies for enterprises because content remains the most effective way to engage with potential customers, improve relationship-based sales, and reduce marketing costs in the long run.
Social Media can’t be Overlooked
If one to figure on one trend that is the defining force for ecommerce marketing in the past two-three years, it’s undoubtedly social media. More than a billion people use Facebook. Forty-eight hours of video is uploaded on YouTube every minute. Twitter is so powerful that it can flare revolutions in countries. No enterprise can afford to overlook social media in its ecommerce marketing strategy because if done correctly social media can drive sales like nothing else.
The list of strategies that Zorbis uses to bring success to its clients can go on forever. This blog lists only the five most popular of them. They include: email marketing, SEO, PPC, quality content, and social media.