MAY 31, 2022
Even in an age dominated by social media, email still serves a purpose. Studies show that more than 306 billion emails are sent and received each day. Furthermore, email marketing can be an effective tactic for B2B companies. The continued presence of email leads to email integration, which is the tying together of tools, systems, and software for email marketing purposes. The most common way to have email integration is to use CRM software.