FEBRUARY 03, 2023
Advancements in technology have vastly transformed the relationship between businesses and consumers. In the past, marketers had great sway over the media that consumers engaged with because access to media was limited. Traditional mediums like print media, broadcast radio, and television made a huge impact because consumers were regularly interacting with these mediums.
Nowadays, however, consumers are interacting with many more media channels using many more devices. Widespread access to the internet via desktops, smartphones, tablets, and other devices has put the power in the hands of the consumer to be in control of what media they engage with daily.
JANUARY 21, 2023
Many people use search engines like Google to answer questions they have. Visibility in search engine results pages can cause increases in traffic for company websites. Approximately 93% of all web traffic comes from search engines. Therefore, businesses of all sizes and industries need to be knowledgeable about SEM (search engine marketing) practices. SEM services combine organic and paid search results to help increase search engine visibility. SEM can include YouTube ads, mobile app ads, and Google Ad campaigns. This blog post will detail some of the top benefits of utilizing SEM services.
OCTOBER 12, 2021
Looking to make your search engine marketing strategies stay ahead of the game? In the present day, search engine marketers are looking to capitalize on the latest trends in order to make sure they’re getting their clients the best results. To help you stay up-to-date with what is happening today and predict where the future of SEO might be headed over the next few years, we have created a list of eight relevant search engine marketing trends that are important to follow in 2022.
APRIL 07, 2021
The world that we are seeing today was not imagined to be transformed so rapidly. Decades ago, no one ever thought that there would a time that businesses and online stores will be managed online. But, this was made happen with the invention of Digital Marketing in the 1990s.