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FRIDAY, SEPTEMBER 22, 2023

PPC Bid Management: 15+ Strategies Used by PPC Experts

Pay-Per-Click (PPC) advertising is an essential tool in the world of digital marketing. It's a dynamic field where strategic bid management can make or break a campaign. In this comprehensive guide, we'll explore the top strategies employed by PPC experts for effective bid management. These strategies maximize ROI and ensure optimal resource allocation for a digital marketing company.
Posted By Meghan Hall
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WEDNESDAY, SEPTEMBER 20, 2023

Top 10 Benefits of Pay-Per-Click Advertising for Businesses

In today's digital age, businesses of all sizes are constantly seeking ways to boost their online presence and reach a broader audience. Among the various strategies available, Pay-Per-Click (PPC) advertising stands out as a powerful tool that can help businesses thrive in the competitive digital landscape. In this article, we'll explore the top 10 benefits of PPC for businesses, shedding light on why it's an indispensable part of modern digital marketing.
Posted By Michael Stewart
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FRIDAY, AUGUST 11, 2023

Get Ahead of the Curve: Must-Try Digital Marketing Tools for 2023

As technology advances, the digital marketing world is becoming increasingly complex. Keeping up with the latest trends and strategies can be challenging with so many channels and platforms. Fortunately, plenty of digital marketing tools can help you streamline your processes, track your progress, and stay ahead of the curve. In this blog, we'll look closely at the must-try digital marketing tools for 2023 and beyond.
Posted By William Fitzhenry
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FRIDAY, APRIL 14, 2023

Why Companies Should Conduct a Social Media Audit

In the span of a couple of decades, social media platforms have become a regular presence in most people's lives. This extends to the business world; most customers expect a company to have profiles on sites such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, regardless if they are B2C (business-to-consumer) or B2B (business-to-business).
Posted By Lauren
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FRIDAY, MARCH 03, 2023

Top 10 SEO Tools for 2023

SEO is a constantly evolving field. You should use SEO tools if you want to stay on top of the latest ways to boost your SEO rankings and make your content search-engine friendly.
Posted By Michael Stewart
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WEDNESDAY, MARCH 01, 2023

What Companies Should Know About Lead Generation

All companies need efficient ways to turn interested consumers into buyers of their products or services. The process of accomplishing this is known as lead generation. There are several ways to achieve lead generation, but in digital marketing, the process typically involves collecting a website visitor's contact information via a form. Both B2B and B2C companies need to conduct lead generation in order to attract new customers. There are several ways that companies can conduct the lead generation process, either through a digital marketing agency or with an in-house marketing team.
Posted By Lauren
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FRIDAY, JANUARY 13, 2023

What’s the Difference Between SEO and PPC?

Many businesses rely on internet search results to drive potential customers to their websites. It is estimated that over five billion searches are done on Google per day. Companies can use SEO (search engine optimization) or PPC (pay-per-click) advertising to drive these results. Let's look into detail of which one to use-
Posted By Lauren
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FRIDAY, JANUARY 06, 2023

How Video Marketing Can Be Used in SEO Strategy

Over the past decade, video-sharing platforms like YouTube and TikTok have become powerful marketing tools. Furthermore, Google shows video thumbnails in 26% of search results. Lets take a look how to implement video marketing in seo strategies to increase their organic traffic.
Posted By Lauren
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WEDNESDAY, DECEMBER 21, 2022

Why Companies Should Invest in Video Marketing in 2023

Consumers are increasingly spending more time consuming video-based content. Therefore, many brands have adopted the use of video-based marketing. Lets look into the benefits of investing in Video Marketing.
Posted By Lauren
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THURSDAY, DECEMBER 08, 2022

How B2B Companies Can Perform Digital Marketing

In today’s age, digital marketing is the most important type of marketing that companies should perform. In this blog post, we will go over how B2B companies can create successful digital marketing campaigns, either through an in-house marketing team or through hiring an internet marketing company.
Posted By Lauren
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THURSDAY, DECEMBER 01, 2022

Reasons Why You Should Hire a Professional Internet Marketing Services Company

Internet marketing services help businesses get more targeted traffic to a company’s website or blog. It is the process of attracting, converting, and retaining customers with the use of digital channel.
Posted By Silvia Smith
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TUESDAY, NOVEMBER 29, 2022

Trends in Enterprise Web Design

Enterprise web design is the process of creating a series of web pages for a large corporation. An enterprise website is meant to inform visitors about the company’s purpose and its products or services. Let's take a look at current trends of enterprise web design.
Posted By Lauren
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THURSDAY, NOVEMBER 24, 2022

8 Key Digital Marketing Elements to Support Your 2022 Strategy

Digital marketing is now essential for all businesses. It will help you define how the company wants to grow and where the marketing team wants to focus its efforts. Let's discuss the digital marketing elements to support marketing strategies for 2022.
Posted By Michael Stewart
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MONDAY, NOVEMBER 21, 2022

What Companies Should Know About Professional Web Design Services

All companies need to have websites that’ll help them inform and attract customers. However, some business owners and managers may not know where to start. While websites can be created by an in-house web development team or through tools such as Wix or WordPress, companies can benefit from hiring an agency specializing in professional web design services.
Posted By Lauren
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FRIDAY, NOVEMBER 11, 2022

3 Ways Companies Can Engage in Online Marketing

Having an online presence is also helpful for businesses because it allows them to reach a wide range of customers and personalize content. Online marketing is no longer optional for companies. If they want to survive during the digital age, they must engage in online marketing methods such as social media, SEO, PPC, and content creation.
Posted By Lauren
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FRIDAY, OCTOBER 28, 2022

Enterprise Web Application Development in 2022: Everything You Need to Know

An enterprise web application is a software system that provides enterprise applications with an interface for exchanging data among multiple application components across diverse platforms and operating systems.
Posted By Michael Stewart
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WEDNESDAY, APRIL 07, 2021

Digital Marketing – A Complete Package to Grow Business Online

The world that we are seeing today was not imagined to be transformed so rapidly. Decades ago, no one ever thought that there would a time that businesses and online stores will be managed online. But, this was made happen with the invention of Digital Marketing in the 1990s.
Posted By Macy Cullinan
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WEDNESDAY, SEPTEMBER 09, 2020

Top 5 Reasons to Know Why Digital Marketing is Important to You

Digital Marketing is a technique worth practicing that promises the highest ROI and social media presence. It provides a convenient, fast, and profitable way to leave a long-term impact and target ever-increasing audience. Successful digital marketing is a combination of core elements such as Online Advertising, SEO, Online Content & Blogging, Press Releases, Social Media Mobile Marketing, and more.
Posted By Tim Paige
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WEDNESDAY, OCTOBER 09, 2019

Three Reasons Why People Are Not Clicking Your Ads

Pay-per-click advertising as a digital marketing strategy can help gain brand awareness, drive website traffic, and generate leads into customers.
Posted By Sunny Milton
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