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Blog

WEDNESDAY, FEBRUARY 07, 2024

Legal Marketing: 5 Ways to Rank Your Law Firm Higher on Search Engines

Competition for online visibility among law firms is fierce. Search engine optimization (SEO) is a crucial component of law firm digital marketing strategies, as most people turn to search engines when looking for legal representation. Recent statistics show that over 40% of potential clients utilize search engines to find a lawyer. Ranking on the first page of Google for relevant keywords can mean the difference between landing a new client or losing them to a competing firm. This blog will explore 5 key ways law firms can optimize their websites and content to rank higher in search engines and stay ahead in the race for rankings. So, let’s get started!
Posted By Lauren

SATURDAY, JULY 29, 2023

Top 10 Duplicate Content Checker Tools for Businesses

Plagiarism is a big issue in the corporate world today. As a business owner, ensuring the originality of your content is crucial. Plagiarism can damage your brand's reputation and lead to legal issues. Using plagiarism checker tools is vital in detecting and preventing duplicate content. This blog will discuss the top ten plagiarism checker tools for businesses.
Posted By Meghan Hall

THURSDAY, JULY 27, 2023

Best SEO Practices for 2023

When establishing an online presence, a company should properly optimize its website for search engines like Google and Bing. Practicing search engine optimization (SEO) is important because it makes a business more visible and increases the opportunities to attract new customers. Search engines use "bots" and "spiders" to find web results relevant to a user's question or phrase into the search engine.
Posted By Silvia Smith

THURSDAY, JULY 06, 2023

What to Know About Influencer Marketing in 2023

In 2023, influencer marketing will likely continue to be a popular digital marketing solution for companies across many industries. Influencers use their presence on social media platforms such as Instagram, TikTok, YouTube, and even LinkedIn to promote products across various industries, including fashion, beauty, food, and gaming. Businesses can partner with these influences to increase their own engagement and sales. Influencer marketing is estimated to have a market size of $21.1 billion in 2023
Posted By Lauren

WEDNESDAY, JUNE 14, 2023

Top 14 Content Marketing Tools to Skyrocket Business Growth

Content marketing has become one of the most crucial aspects of modern-day business operations. It involves creating and sharing valuable, relevant, engaging content that resonates with and attracts the target audience. Content marketing is among the digital marketing solutions that help businesses build brand awareness, establish themselves as thought leaders in their industry, and drive leads. It is imperative to use the right tools to help them plan, create, distribute, and measure success. This blog post will go over the top 10 content marketing tools companies should use in 2023.
Posted By Meghan Hall

WEDNESDAY, JUNE 07, 2023

How to Get High-Quality Backlinks (White Hat Strategies That Actually Work)

Backlinks are important in improving your website’s ranking on search engines. The more high-quality backlinks you build, the higher you can rank your site in search engine results. However, getting high-quality backlinks can be a challenging task. This blog post will discuss tips for getting high-quality backlinks to improve your website’s ranking.
Posted By William Fitzhenry

TUESDAY, APRIL 18, 2023

Breaking Boundaries: How Digital Marketing Will Push the Limits in 2023

The world of digital marketing is evolving at a breakneck speed, and 2023 promises to bring a wave of new trends and innovations that will shape how businesses approach marketing in the future. In this blog post, we'll explore some of the latest digital marketing trends for 2023 and how you can leverage them to take your business to the next level.
Posted By Silvia Smith

FRIDAY, APRIL 14, 2023

Why Companies Should Conduct a Social Media Audit

In the span of a couple of decades, social media platforms have become a regular presence in most people's lives. This extends to the business world; most customers expect a company to have profiles on sites such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, regardless if they are B2C (business-to-consumer) or B2B (business-to-business).
Posted By Lauren

MONDAY, MARCH 20, 2023

Top 7 Trends in Personalized Marketing for 2023

According to a 2021 study from McKinsey and Company, 78% of consumers are more likely to make repeat purchases from brands that use personalized marketing. Personalized marketing makes consumers more likely to recommend the company’s products or services to their family members or friends, leading to increased sales and revenue. Companies can use the data collected from personalized marketing campaigns to create future marketing strategies. Personalized marketing can also lead to increased customer loyalty. However, it can also be difficult to perform personalized marketing without overstepping customers’ boundaries and making them worried about privacy. Companies of all sizes and industries can benefit from using personalized marketing strategies. In this blog post, we will go over seven of the top trends in personalized marketing for 2023 and beyond.
Posted By William Fitzhenry

WEDNESDAY, MARCH 01, 2023

What Companies Should Know About Lead Generation

All companies need efficient ways to turn interested consumers into buyers of their products or services. The process of accomplishing this is known as lead generation. There are several ways to achieve lead generation, but in digital marketing, the process typically involves collecting a website visitor's contact information via a form. Both B2B and B2C companies need to conduct lead generation in order to attract new customers. There are several ways that companies can conduct the lead generation process, either through a digital marketing agency or with an in-house marketing team.
Posted By Lauren

WEDNESDAY, DECEMBER 21, 2022

Why Companies Should Invest in Video Marketing in 2023

Consumers are increasingly spending more time consuming video-based content. Therefore, many brands have adopted the use of video-based marketing. Lets look into the benefits of investing in Video Marketing.
Posted By Lauren

THURSDAY, DECEMBER 01, 2022

Reasons Why You Should Hire a Professional Internet Marketing Services Company

Internet marketing services help businesses get more targeted traffic to a company’s website or blog. It is the process of attracting, converting, and retaining customers with the use of digital channel.
Posted By Silvia Smith

THURSDAY, NOVEMBER 24, 2022

8 Key Digital Marketing Elements to Support Your 2022 Strategy

Digital marketing is now essential for all businesses. It will help you define how the company wants to grow and where the marketing team wants to focus its efforts. Let's discuss the digital marketing elements to support marketing strategies for 2022.
Posted By Michael Stewart

WEDNESDAY, OCTOBER 26, 2022

5 Ways Companies Can Improve Their Digital Marketing Strategies

Over 4.62 billion people are on some form of social media, so companies should prioritize advertising on social media. Businesses can determine their social media strategy by running a social media audit to examine the activity of their competitors and ideal customers. Let's take a look how you can improve
Posted By Lauren

WEDNESDAY, OCTOBER 19, 2022

The Top 7 Local Marketing Strategies Companies Can Use

Local businesses need to consider attracting clients close to them so they can become regular customers. Since local businesses tend to have fewer staff members, they can benefit from hiring an internet marketing services company to assist them in digital marketing. An internet marketing services company can assist the business in developing local marketing strategies by deploying the latest and best digital marketing solutions.
Posted By Lauren

FRIDAY, OCTOBER 14, 2022

The Definitive SEO Checklist to Boost Your Organic Traffic

Is your website collecting dust even after putting your best efforts into designing and developing your site. Are you experiencing a steep decline in your website traffic? Do you want to bounce back and boost your website traffic exponentially? This blog will cover the most efficient strategies to boost your organic traffic.
Posted By Meghan Hall

THURSDAY, JUNE 23, 2022

What is a Sales Funnel?

The worst thing that can happen when making a sale is when the lead decides they don't want to buy the company's product or service. Companies can use sales funnels to find out why this happens and see how more clients can be retained in the future. A sales funnel is a digital marketing solution that visually represents prospects' quantity and conversion rates through a business's pipeline stages with a top, middle, and bottom. The sales funnel system is important because it improves productivity, improves conversion rates, and simplifies the sales and marketing process.
Posted By William Fitzhenry

FRIDAY, JUNE 10, 2022

The Top Digital Marketing Solutions for 2022

Over the course of the decade, digital marketing is expected to grow more than ever. As customers become more concerned over their privacy, advertisers will have to learn to adapt to new changes. Our everyday lives are also expected to become more intertwined with the digital world with the rise of the Metaverse and virtual reality. Let’s look at the top digital marketing solutions that marketers should be looking out for!
Posted By Silvia Smith

TUESDAY, OCTOBER 12, 2021

Search Engine Marketing Trends to Follow in 2022

Looking to make your search engine marketing strategies stay ahead of the game? In the present day, search engine marketers are looking to capitalize on the latest trends in order to make sure they’re getting their clients the best results. To help you stay up-to-date with what is happening today and predict where the future of SEO might be headed over the next few years, we have created a list of eight relevant search engine marketing trends that are important to follow in 2022.
Posted By Bryan Cooper

WEDNESDAY, SEPTEMBER 09, 2020

Top 5 Reasons to Know Why Digital Marketing is Important to You

Digital Marketing is a technique worth practicing that promises the highest ROI and social media presence. It provides a convenient, fast, and profitable way to leave a long-term impact and target ever-increasing audience. Successful digital marketing is a combination of core elements such as Online Advertising, SEO, Online Content & Blogging, Press Releases, Social Media Mobile Marketing, and more.
Posted By Tim Paige

WEDNESDAY, OCTOBER 09, 2019

Three Reasons Why People Are Not Clicking Your Ads

Pay-per-click advertising as a digital marketing strategy can help gain brand awareness, drive website traffic, and generate leads into customers.
Posted By Sunny Milton

WEDNESDAY, SEPTEMBER 18, 2019

3 Ways You Can Use Instagram Stories Ads For Your Business

In this blog, you will discover three ways to use Instagram Stories ads:
Posted By Zorbis

WEDNESDAY, JULY 10, 2019

Top 4 Creative Digital Marketing Lessons from Top Brands

Digital marketing is the field that keeps on changing and introducing new things that makes it challenging for marketers to examine what works or what not works.
Posted By Zorbis

WEDNESDAY, FEBRUARY 20, 2019

Improve Your Facebook Marketing Strategy with These 3 Tips

The minute we as marketers and business owners start assuming that we have our Facebook marketing strategy all figured out, a major algorithm change is announced or a new trend arrives in the market.
Posted By Zorbis

WEDNESDAY, JANUARY 02, 2019

3 Advanced Facebook Ad Targeting Strategies That Actually Work

Facebook boasts 1.5 billion active users, which makes it one of the most effective marketing tools available, given that you know how to use it in your favor.
Posted By Zorbis